As humans, we possess unique fingerprints, which is a clear indication of how different we are from each other. Our distinct choices and preferences are reflected in everything we do, including the kind of jewelry we choose to wear. Earlier, consumers had to make peace with generic catalogs and one-size-fits-all offerings. But now, the B2C jewelry market is shifting towards a more personalized and interactive experience. In the current scenario, different types of jewelry buyers, such as indepen...
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