As the world leader in Jewelry and Diamond eCommerce TransPacific Software regularly advises its client on actionable tips to achieve maximum sales on their e-store and top of the list is " to have 360° interactive product images.
Static product photographs is a pass. The user expects a better intimate connection with the product; especially when it's a high-value item like jewellery or an engagement ring.
360° image photographs are the "nearest thing" to holding the jewellery in hand. With touch devices, you may physically interact with the images. Rotate, spin and view the object as you like.
At the outset: 360° or 180° imagining requires efforts and investment. But it's worth the effort.
There are two distinct parts of the process
a) Capture object image in all the angles
If you have a physical object then you have to engage a professional photographer to capture images with a turntable. The image can be captured typically every 3-5 degrees. (that is total 120 to 72 images per product). Remember more the images better the quality but bigger the file size.
If the product is a CAD rendered image than your CAD designer will have to do renderings at 3-5 degree views and output in jpgs/png
Typically each of these renderings should not be more than 10-12 KB in size or together they will be too large.
Do remember to protect images by embedding a watermark. This can be done by your photographer or CAD designer
Page Load time is critical
One of the daunting task for the web developer is to have the page render quickly in spite of numerous images (about 50+ images per product)
Here are few tips to make it possible
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