Supports integration with multiple suppliers
Often supports only exclusive supplier
Includes Natural White, Natural Coloured, Lab White, and Lab Coloured Diamonds
Typically restricted to Natural white or Lab white diamonds
Highly customizable according to specific needs
Minimal customization options
One-time investment of $3000 to $4000, including a full year of support
Recurring monthly subscription fees
Supports SEO optimization
Typically does not support SEO optimization
Responsive to various screen sizes and devices
Some do not adapt well to different screen sizes and devices
Option to include features like shipping, inventory management, taxation, home preview, inscription service, and valuation appraisal services
Usually lacks these additional features
Offers the choice to build a ring with gemstones, provided there's an available gemstone inventory
Typically do not offer gemstone options
User-friendly three-step process with two possible starting points (either select diamond first or ring setting first)
Customer journey varies and may not offer as many options