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How to Launch Your Jewellery Store on Shopify

In the midst of a challenging three-year pandemic and lockdowns, many brick-and-mortar jewellery retailers turned to eCommerce for survival. Shopify, witnessing exponential growth during this period, currently dominates 20% of the eCommerce platform market share.

Why Choose Shopify for Your eCommerce Store?

If you're looking for a sleek and stylish eCommerce website without extensive customization, Shopify is an ideal choice. As a hosted platform, it might have some limitations in terms of customization compared to open-source platforms like Magento or WooCommerce.

Getting Started

We strongly advise against a DIY approach, as Shopify development requires expertise in Liquid coding. Opt for an experienced development agency to ensure a seamless setup.

Designing Your websites

Although there are numerous ready-to-use Shopify jewelry website themes available on ThemeForest, exercise caution when choosing one. Some themes might come with unnecessary elements and JavaScript, potentially slowing down your website. We recommend working with a development agency that can tailor-make a theme according to your specific requirements. This approach guarantees a fast-loading website and improved SEO.

Managing Data and Product Tagging

Effective data management is crucial. Before diving into development, organize your product data and images in a spreadsheet. For instance, for an engagement ring, you may offer multiple metal options like 14K Rose Gold, 18K Rose Gold, 18K Yellow Gold, and Platinum. Such products are categorized as variable products. On the other hand, ready-to-wear pendants or earrings are categorized as simple products. Pre-organizing product images, videos, SKUs, and jewelry attributes in the data sheet will streamline the data entry process. Ensure to discuss this with your development agency before starting work.

Notable Features

TransPacific Software specializes in integrating third-party Diamond APIs within Shopify, including data feeds from Nivoda, Rapnet, IDEXonline, VDB, and other direct suppliers.

Ring Builder: Incorporate a user-friendly three-step builder for customizing rings.

Earring and Pendant Builder: Offer the option for customers to create their own unique earrings and pendants.

Jewelry 3D Interactive Models:

Leverage the advanced feature of embedding 3D jewelry models, allowing buyers to view the jewelry from all angles. For this, you'll need a 3D modeling expert skilled in software like Blender, who can create interactive jewelry models from pictures. These 3D models should be in GLB or GLTF format and embedded in the shop with the ModelViewer component, significantly boosting the conversion rate.

Essential Apps:

Shopify's functionality can be extended through third-party Apps. For a jewelry website, consider installing the following Apps (note that most are paid):

  1. Additional Attributes App - Plugin Details: Metafields Guru (Free to install, with 1000 free credits for data import).
  2. Instagram Feed App - Plugin Details: Shoppable Instagram Feed addition (Starting from $50/month, with a 21-day free trial).
  3. Third-party Reviews (Google Reviews) App - Plugin Details: Shopify Google Reviews app ($5.99/month).
  4. Book an Appointment App - Plugin Details: For appointment booking (Free plan available, with a 7-day free trial).

Shopify Subscription Plan:

Shopify offers three subscription categories: Basic, Shopify Plus, and Advanced. For beginners, we recommend starting with the Basic version and later upgrading to Shopify Plus if needed.

Launching your jewelry store on Shopify can be a rewarding journey with the right strategies and support from a skilled development agency. By capitalizing on Shopify's features and apps, you can create a captivating online jewelry store that attracts and delights customers, ultimately boosting your business's success.

Consider open-source platforms like WooCommerce or Magento instead of Shopify in the following scenarios:

  1. Multilingual and Multi-currency Needs: If you intend to expand your website into multiple languages and currencies, opt for open-source platforms. Shopify has limited third-party apps for localization, which can lead to increased subscription costs.
  2. B2B or Membership-Based Features: For B2B functionalities, like membership, discounts, and subscription models, open-source platforms offer a better fit. Shopify is primarily designed for the B2C segment and may lack the necessary B2B features, such as detailed membership registration or sending diamonds on Memo.
  3. Extensive Customization Requirements: If your website requires extensive customization, especially features like Home preview, open-source platforms provide more flexibility. Shopify's customization heavily relies on third-party apps, which can be limiting.
  4. High Traffic and Bandwidth Needs: When expecting substantial traffic and bandwidth consumption, open-source platforms may be more cost-effective. Shopify's subscription costs increase with higher traffic, potentially becoming expensive as your website scales.

Live Jewelry websites on Shopify by TransPacific Software

Lark & Berry

Lark & Berry


House Preston

Intercontinental Diamond ICJ

Intercontinental Diamond ICJ



eco lab diamonds

Eco Lab Diamonds


Roselle jewelry

johnsen diamond

Johnsen Diamond

By Bonnie Jewelry

By Bonnie Jewelry

Carat London

Carat London


Bruce G. Weber



Demo Site on Shopify

Shopify Integrated fast Diamond and Jewelry builder

Shopify Integrated fast Diamond and Jewelry builder

Diamond and Jewelry e-commerce website with Shopify custom theme and Diamond data feed API

TransPacific Software is a partner of Shopify, specializing in creating top-quality jewelry websites.

We offer the following services:

  • Complete design and development of jewelry websites.
  • Custom theme building that is lightweight and fast loading.
  • Data entry and consulting to help you organize your data.
  • Video and media management.
  • Jewelry website SEO and management.
  • Diamond API integration for both natural and lab-grown diamonds from various suppliers such as Rapnet, Polygon, IDEXonline, Nivoda, VDB, and more.
  • Website speed optimization.

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