In the midst of a challenging three-year pandemic and lockdowns, many brick-and-mortar jewellery retailers turned to eCommerce for survival. Shopify, witnessing exponential growth during this period, currently dominates 20% of the eCommerce platform market share.
If you're looking for a sleek and stylish eCommerce website without extensive customization, Shopify is an ideal choice. As a hosted platform, it might have some limitations in terms of customization compared to open-source platforms like Magento or WooCommerce.
We strongly advise against a DIY approach, as Shopify development requires expertise in Liquid coding. Opt for an experienced development agency to ensure a seamless setup.
Effective data management is crucial. Before diving into development, organize your product data and images in a spreadsheet. For instance, for an engagement ring, you may offer multiple metal options like 14K Rose Gold, 18K Rose Gold, 18K Yellow Gold, and Platinum. Such products are categorized as variable products. On the other hand, ready-to-wear pendants or earrings are categorized as simple products. Pre-organizing product images, videos, SKUs, and jewelry attributes in the data sheet will streamline the data entry process. Ensure to discuss this with your development agency before starting work.
TransPacific Software specializes in integrating third-party Diamond APIs within Shopify, including data feeds from Nivoda, Rapnet, IDEXonline, VDB, and other direct suppliers.
Earring and Pendant Builder: Offer the option for customers to create their own unique earrings and pendants.
Leverage the advanced feature of embedding 3D jewelry models, allowing buyers to view the jewelry from all angles. For this, you'll need a 3D modeling expert skilled in software like Blender, who can create interactive jewelry models from pictures. These 3D models should be in GLB or GLTF format and embedded in the shop with the ModelViewer component, significantly boosting the conversion rate.
Shopify's functionality can be extended through third-party Apps. For a jewelry website, consider installing the following Apps (note that most are paid):
Shopify offers three subscription categories: Basic, Shopify Plus, and Advanced. For beginners, we recommend starting with the Basic version and later upgrading to Shopify Plus if needed.
Launching your jewelry store on Shopify can be a rewarding journey with the right strategies and support from a skilled development agency. By capitalizing on Shopify's features and apps, you can create a captivating online jewelry store that attracts and delights customers, ultimately boosting your business's success.
We offer the following services: