Our approach towards Search Engine Optimization (SEO) for jewellery websites is comprehensive.
Client interviews are integral part of the content generation in TransPacific Software's ' SEO strategy
We start from the basics. Here is the stepwise process
Step 1: First things first
We ensure that website is in perfect order, no errors. Its fast and scores well on Google page speed test. It further needs to be responsive and look good on all browsers and all devices.
Step 2 Research:
With your help, we Identify your Geographical region for business, top keywords and competitor. Check your traffic on Google Analytics and webmaster console. Identify the conversion funnels.
Step 3: On-page technical
Writing meaning full product descriptions is important. Product info should be low on fancy adjectives and more on information.
1. Fancy description with no SEO value
stunning.elegant ring with beautiful priceless diamond.
2. SEO friendly meaningful description
18K Rose Gold Halo engagement ring with round brilliant cut side diamonds
Step 4: Time for advanced SEO
Advance SEO consists of embedding rich snippet Microdata OG tags or JSON-LD data on the website. Also checking for any Toxic links and taking corrective action. Identifying pages with low text/html ratio.
And most importantly identifying content which is devoid of any gibberish information
Step 5 Quality Content Building
Quality content is an absolute must . The content should be informative, deep and written with an aim to educate visitors and not for search engines. We have specialist writers who not only research topic but interview our clients to get info. The posts are published in the Blog embedded within the website. If you don't have blog we help you create a BLOG functionality on your website. Apart from Blog posts, we will also create educational pages, FAQ pages etc. for your website.
Step 6 Social Media Management
Managing social media including FB , Instagram and Google Plus (Twitter not included) is the part of social media marketing and for Brand awareness. It may not bring direct benefit to SEO but does help it indirectly by bringing in more traffic to the website.
Posting on the social media needs to be meaningful, optimally timed and with good quality visuals. Only after clients approval, social media posts are released.
Costing & Ongoing work
TransPacific's SEO services starts from $750/month and needs a binding contract of at least 4 months
We keep monitoring your website using multiple tools including Google Analytics, webmaster tool, Semrush, MOZ and so on.
For More Info contact us on [email protected]