Getting your logo in Google Knowledge Graph through semantic mark-ups

Getting your logo in Google Knowledge Graph through semantic mark-ups

Recently Google announced its support to schema.org markup for organization logos, a way to connect your site with an iconic image. A great way to increase your brand awareness.

What it means is:   On your home page you can mark-up your company logo with schema.org organization markup . The logo will be displayed in Google “Knowledge Graph” or in Google’s search results (it’s at the discretion of Google as to where they will display the logo).

Marking up your logo with schema.org organization mark up is a strong signal to Google bot to consider the image in preference to other images; as your company’ pictorial identity

So here is how to do it

Step: 1

On your Home page mark your logo with following mark up

<div itemscope itemtype="http://schema.org/Organization">

<a itemprop="url" href="http://www.yoursite.com/">

Your company name </a>

<img itemprop="logo" src="http://www.yoursite.com/logo.png" width="48" height="48" alt=" your company name logo" />

</div>  

Step 2

After uploading the page on live site; test the page in Google’s rich snippet tool to see if the markup is correctly picked up.

If it is correctly embed you will find rich snippet tool properly reading the data under schema.org organization schema (as shown in below image).

Step 3

Re-submit your site map through Google webmaster for re-indexing.

It may up to three to four weeks before Google picks up the mark-up.