The TransPacific Software Blog
Sometimes technology mashups produce wonders
Here is an example: Magento 2 + AngularJS = super efficient Build my engagement ring Tool
One of the most sought-after tool in a jewellery website is " build My own engagement ring"
Its a three step process wherein a buyer first selects a ring design followed by a diamond and then review the final product before check out.
It's an intuitive interactive tool which reported as high as 70% better conversions. However, it suffers from a drawba...
A picture is worth a thousand words. But when it comes to a "Visually Sold Product" like jewellery & diamonds it's worth a million words.
In a recent research on buyer's journey for online jewellery purchase, it is found that as high as 25% jewellery buyers use Google images search. This is due to Google's "product Image snippet" which appears in the text search results.
For example for a search string "diamond engagement rings in 18K rose gold" the search results along with the text r...
A Checklist for Migration
You and your Magento Developer finally decided to migrate your Magento 1.x shop to the latest Magento 2.x. here is a quick checklist to achieve the migration process in a painless way.
In this post, we will NOT dive into why you should migrate. There are plenty of the posts you will find online justifying why the migration is needed. And rightly so unless you are OK with your Magento 1.x shop getting obsolete in next 12 months.
Magento 2.x is next generation Mag...
Most of the jewellery images displayed on e-commerce websites are either high-quality CAD renderings created on rendering software like Autocad, Blender, Maya or professionally snapped photographs of real jewellery.
In both cases, certain guidelines need to be followed.
Here is a cheat sheet of 8 points.
1) Too much white space around:
One of the biggest issues we face is; client provides jewellery images with too much white space around. Your website visitor wants to view the jewell...
Guest author Nikolay Piriankov is Founder and CEO of Taylor Hart (Erstwhile RarePink.com) a custom jewellery e-tailer based out of London.
Starting an online jewellery business is not easy and to build a successful e-tailer may take years. We started working on Taylor Hart in 2012 and it took us five years to get to where we are now - having delivered over 2,000 customized engagement rings to over 20 countries since we started. So what are some of the challenges founders will face on this jo...
How come your jewelry sales are going down?
There’s simply too much competition around, especially online. According to Research and Markets data, the global jewelry market is expected to grow 5% annually over the next five years. And while online jewelry stores make up a small percent of all jewelry stores, 4% to 5% percent to be specific, they are expected to grow at a faster rate and make 10% of the global jewelry market by 2020.
But you know what the worst part is?
They all use the s...
Machine learning for Diamond Pricing
Over the last several weeks TransPacific Software is working on various Linear and Neural Network models using Google's TensorFlow AI library to achieve fairly accurate diamond pricing tool. This tool can be used to find the fair price of the diamond in the current B2B market.
Complexity in Pricing model:
Sometimes to a consumer diamond prices appear illogical. For example, a 0.5 carat diamond has price double than the 1.25 Carat Diamond on the sa...
One of our regular clients from New York approached us with a tough question. How to improve SEO ranking of their Informational pages on the e-commerce website.They along with their SEO consultants had done everything right...white Hat SEO, good quality content, well-attended on-page SEO; still things were not improving.
The client has a popular diamond and Jewellery website Built on Magento CE 1.9 . It has more than 5000 products and 100,000 diamonds listed. The entire website is designed and...
Are you not getting enough sales through your e-commerce website? One of the reasons could be product images.
As the world leader in Jewelry and Diamond eCommerce TransPacific Software regularly advises its client on actionable tips to achieve maximum sales on their e-store and top of the list is " to have 360° interactive product images.
Static product photographs is a pass. The user expects a better intimate connection with the product; especially when it's a high-value item like jewelle...
How to protect your eCommerce cart from Fraud orders and save time and money
TransPacific specialises in developing premium diamond and jewellery e-commerce websites. The merchandise on these websites is expensive; regularly attracting fraudsters and rogue buyers.
So how do merchants protect themselves ?
Here are few real life cases.
Case 1
A New York based diamond trader received an order for 2.0 carat diamond costing $6000. The address seemed perfectly deliverable. The call to...
