Why to reinvent the wheel ? Google analytics is available...
We establish ecommerce business for dozens of small and mid-size businesses across the globe. Some are small "Mom & Pop" shops going online, some online start ups and some are already established businesses. But without an exception all have a single common requirement:
They need quick to install Analytics service which is easy to deploy and simple to understand. The analytics numbers should give them actionable inputs without a learning curve.
So what is with Google Analytics? Why can't it work for small and mid size e-retailer?
Too complicated when it comes to diving deeper
Its not real time, one has to wait for 3-4 days till the data gets updated
To compute e-commerce analytics such as most viewed item, abandoned carts, average basket order size etc.; lot of additional code and events need to be embed in the website. This requires services an expensive to hire, Google Analytics certified developer.
Difficult to compute ROI and conversion rates on advertisement campaigns like FaceBook, Bing and even on Google adwords.
It's too intricate for an average ecommerce vendor to understand data analysis with statistical terms like setting dimensions, goals, events, attribution, and so on
Get Prism Ecommerce Analytics installed on your Opencart shop
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Why to reinvent the wheel ? Google analytics is available...
We establish ecommerce business for dozens of small and mid-size businesses across the globe. Some are small "Mom & Pop" shops going online, some online start ups and some are already established businesses. But without an exception all have a single common requirement:
They need quick to install Analytics service which is easy to deploy and simple to understand. The analytics numbers should give them actionable inputs without a learning curve.
Google-analytics.jpg
So what is with Google Analytics? Why can't it work for small and mid size e-retailer?
prism_analytics_1.jpg
If you search for "Google analytics too complicated" you will find hundreds of user posts talking about why they need a better friendlier alternative.
We realized this need and created "Prism".
Primary goal of the Prism is: easy to deploy opencart extension which will compute actionable ecommerce data.
Prism: A simple to install ready to go analytics extension for Opencart shops
Named "Prism-Analytics for Opencart" the extension is in beta testing for a while.
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Demo is available on:http://www.naturaldiamondcompany.com/prism/
Demo tracks a site www.naturaldiamondcompany.com
Following matrix is computed in real time by the extension
General stats
E-commerce stats
Deep Dive stats