Our extensive experience in developing eCommerce websites took us through lot of pain areas. One of them is dilemma over using a ready theme or do custom design. Here is a low down on what to do.
You decided to develop eCommerce store. Finalized your eCommerce platform to be Magento (or Woocommerce or Prestashop or Opencart…). Next step; you started drooling over those great looking ready to plugin themes from popular theme markets like Themeforest or Templatemonster. You selected a nice looking template to buy.... wait think again.