"Return Policy" is one of the most visited pages on any online jewelry store. Of course, for obvious reasons. The buyer's number one anxiety is what if the jewelry is not to the satisfaction?
For years TransPacific Software has been building diamond and jewelry e-commerce shops for the world's who's who in the jewelry industry. Our observation is; jewelry e-shops don't accord as much importance to the "return policy" page as it deserves
Return Policy pages are copied from a template and tucked under either FAQ or as a link in the footer.