TPS2015's blog

Up-selling Matching Bands with Engagement Rings
Up-selling Matching Bands with Engagement Rings

On purchase of an engagement ring, a buyer may be looking for a pairing wedding band. If his/her experience with engagement ring purchase is good with your jewelry website, the buyer may certainly re-visit to pick a matching wedding band.

Alternatively, buyers who already have purchased an engagement ring from another website may be looking for better matching band options on your website

Both the scenarios create an excellent opportunity for upselling Wedding bands

Buyer's Journey to purchase a matching wedding Bands

"Drop A Hint" A must have feature for jewellery website
"Drop A Hint" A must have feature for jewellery website

"Drop A Hint" A must have feature for jewellery website

When Ariana's husband decided to gift her exquisite diamond earrings on their 10th wedding anniversary, Ariana decided to select the earring, suiting her style and taste. Ariana wanted to make sure that the earring will be of her choice. She preferred a self -selection over a surprise gift.

Arina browsed through top online jewelry websites, finalized her earrings, and clicked the "Drop a Hint" button to DM her husband her choice.

Return Policy for Jewelry e-retailer
Return Policy for Jewelry e-retailer

"Return Policy" is one of the most visited pages on any online jewelry store. Of course, for obvious reasons. The buyer's number one anxiety is what if the jewelry is not to the satisfaction?

For years TransPacific Software has been building diamond and jewelry e-commerce shops for the world's who's who in the jewelry industry. Our observation is; jewelry e-shops don't accord as much importance to the "return policy" page as it deserves

Return Policy pages are copied from a template and tucked under either FAQ or as a link in the footer.

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