Up-selling Matching Bands with Engagement Rings
On purchase of an engagement ring, a buyer may be looking for a pairing wedding band. If his/her experience with engagement ring purchase is good with your jewelry website, the buyer may certainly re-visit to pick a matching wedding band.
Alternatively, buyers who already have purchased an engagement ring from another website may be looking for better matching band options on your website
Both the scenarios create an excellent opportunity for upselling Wedding bands
Buyer's Journey to purchase a matching wedding Bands
How to display Diamond videos on your jewellery websites
"Why my diamond search not showing diamond videos? one of the most common questions asked to us after developing a jewellery e-commerce website.
To answer, we have to dive into diamond inventory sources.
Most of the jewellery websites source their diamond data from either diamond suppliers or Peer to Peer (P2P) diamond exchanges like Rapnet IDEXonline , Polygon or MID
E-commerce websites seldomly hold diamonds in stock; rather they integrate diamond inventory data through supplier API's through CSV or spreadsheet files.