TPS2015's blog

How to display Diamond videos on your jewellery websites
How to display Diamond videos on your jewellery websites

"Why my diamond search not showing diamond videos? one of the most common questions asked to us after developing a jewellery e-commerce website.
To answer, we have to dive into diamond inventory sources.

Most of the jewellery websites source their diamond data from either diamond suppliers or Peer to Peer (P2P) diamond exchanges like Rapnet IDEXonline , Polygon or MID
E-commerce websites seldomly hold diamonds in stock; rather they integrate diamond inventory data through supplier API's through CSV or spreadsheet files.

Up-selling Matching Bands with Engagement Rings
Up-selling Matching Bands with Engagement Rings

On purchase of an engagement ring, a buyer may be looking for a pairing wedding band. If his/her experience with engagement ring purchase is good with your jewelry website, the buyer may certainly re-visit to pick a matching wedding band.

Alternatively, buyers who already have purchased an engagement ring from another website may be looking for better matching band options on your website

Both the scenarios create an excellent opportunity for upselling Wedding bands

Buyer's Journey to purchase a matching wedding Bands

"Drop A Hint" A must have feature for jewellery website
"Drop A Hint" A must have feature for jewellery website

"Drop A Hint" A must have feature for jewellery website

When Ariana's husband decided to gift her exquisite diamond earrings on their 10th wedding anniversary, Ariana decided to select the earring, suiting her style and taste. Ariana wanted to make sure that the earring will be of her choice. She preferred a self -selection over a surprise gift.

Arina browsed through top online jewelry websites, finalized her earrings, and clicked the "Drop a Hint" button to DM her husband her choice.

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