Converting Legacy Non-Responsive Site into Responsive; How Should You Proceed?

Converting Legacy Non-Responsive Site into Responsive; How Should You Proceed?

You have a great website (may be a regular corporate site or an ecommerce site) but it is non-responsive. When user views it on mobile devices it distorts or requires scrolling.

You are concerned what to do?

Your options:

1. Redesign the Complete Site in Responsive: 

It’s a tough call but a real solution. If your site is an ecommerce store created on platforms like Magento, Opencart , Woocommerce etc. you will need to have your development team to restart the entire process by selecting a new responsive design template based on the latest version. 

All of the ecommerce platforms like Magento, Opencart, Woocommerce have their default responsive themes as well as new themes are available for a responsive design. 

This approach is comprehensive and consider it if budget and time are not constraints.

The same approach will work with  non-ecommerce sites as well.  

TransPacific’s Recommendation: Go ahead with this approach if your existing site is dated or large in size and there exists a room for a lot of improvement.

2. Convert Existing Site in Responsive by retrofitting:

This approach requires adding new css to your existing sites. In case your website is well set and you are happy with it, except its responsive aspect you can opt to retrofit the site with additional CSS and write media queries.

TransPacific’s Recommendation: Go for this approach if you feel responsive issue is the only problem and otherwise you are good with your legacy site. You don’t want to disturb any on-site SEO and want to maintain it as it’s doing well. Your team /developer/designer has extensive experience in converting an existing site into a responsive one but keep in mind that adding responsive framework like bootstrap  in existing website could be extremely tricky. 

3. Create Another alternative webSite for Mobile devices:

It’s a bit dated approach and we don’t recommend it. The idea here is : detecting the user’s device and serving the user with regular site ( a mobile friendly site (

The problem with this approach is double work. Not only you have to maintain two websites but also have to do SEO for both the sites individually. The cost of development as well as support also doubles up, as you maintain two separate websites with same content.

4. Instead of Responsive Site Create an App:

When a user visits your site through a mobile device don’t allow him to access the site, instead ask him to download the App. This approach depends on your business model rather than the technology. Would app bring more business? Would user download the app? Do you have the necessary resources to create the app of your website on multiple platforms including Android/iphone/Windows?

For More Info and questions contact: [email protected]