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| Blogs by Prashant Telang |
| Founder - Director TransPacific Software Pvt. Ltd |
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Getting your logo in Google Knowledge Graph through semantic mark-ups
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Recently Google announced its support to schema.org markup for organization logos, a way to connect your site with an iconic image. A great way to increase your brand awareness.
What it means is: On your home page you can mark-up your company logo with schema.org organization markup . The logo will be displayed in Google “Knowledge Graph” or in Google’s search results (it’s at the discretion of Google as to where they will display the logo).
Marking up your logo with schema.org organization mark up is a strong signal to Google bot to consider the image in preference to other images; as your company’ pictorial identity
So here is how to do
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Step by Step guide to installing Opencart Extensions on custom opencart themes
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Installing OpenCart extensions developed on vQmod
OpenCart is one of the popular ecommerce frameworks. It has numerous extensions available, ranging from payment gateway, order management, language, shipping methods, reports , product feeds and so on. Installing these will quickly ramp up the functionality of your Opencart shop.However unlike Magento and WordPress, the extensions need to be manually installed. (A slightly boring part).
vQmod a preferred framework for developing Extensions
vQmod stands for Virtual Quick Mod.
"vQmod" is an override system designed to avoid having to change core files.
More than 70% The concept is quite simple. Instead of making changes to the core files directly, the
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Is there anything like OpenCart Hosting?
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As a leading ecommerce developers on OpenCart platform; we are been frequently asked Which is the best hosting service for Opencart ?
Riding on the popularity of OpenCart many webhosting companies have started advertising as “opencart hosting” or “opencart optimized servers” or “reliable open cart hosting” and so on.
So what is Open cart enabled hosting?
Simple answer: there is nothing like OpenCart enabled hosting. All the ad noise is advertisement gimmicky; in over competitive hosting market.
OpenCart is Open source php based framework for ecommerce store. It requires a regular hosting account on windows/Linux server with php and mysql . That’s
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Google’s funny ways of approving and disapproving PPC ads
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Of late we had a strange experience with Google’s PPC ad approval/disapproval process.
Our PPC advertisement on “ Shopping Cart Migration” was disapproved apparently because we had used Terms : “osCommerce” and “Magento”
As per Google both these terms are Trademarks and cannot be used in the PPC ads .
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Disapproval Reason
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Trademark in Ad Content or Keyword Insertion: Due to
trademark complaints, we don't allow advertisers to use certain
trademarked terms or elements in the content of their Google AdWords
campaigns unless they comply with our Reseller/Informational Site
policy.We are fine with it. But what we
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OSCommerce the fastest vanishing eCommerce cart
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Why osCommerce is losing popularity so drastically ?
A quick look at Google trend map shows ; Once the most popular eCommerce platform "osCommerce" is biting the dust.
What could be the reason?
osCommerce was always a defective platform. Security was never given any importance by original developers. Websites got often hacked and defaced. Its archaic MVC pattern was ever upgraded.
To add to few more snags of osCommerce:
There is no facility to password protect admin area.
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The development of osCommerce has been non existent lately.
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How Rapnet diamond Listing is Integrated in your e-commerce website
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OpenCart Extension for Rich Snippet released by TransPacific Software for better search Engine Optimization
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If your e-commerce shop is built on Opencart ecommerce Framework; you could install these free extension for better search Engine optimization (SEO) and increased click through rates (CTR) .
The extension inserts micro-data adhering to Google recommended GoodRelations e-commerce vocabulary.
Extensions are available
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Bye Bye Google Analytics; Hello Google Universal Analytics
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As a leading e-commerce developers we regularly face an awkward question from clients.
How to track ecommerce conversions on Google Analytics when the purchase cycle is long and happens through multiple devices?
Here is more explanation:We establish small and large size e-commerce portals; mostly for high value items like gems, Jewelry and Diamonds. Most of our clients do Bing and Google ad-word promotions. The problem is how to track conversions. Purchase cycles are as long as 2 to 6 Months.
In a typical case a prospective buyer gets the lead from an ad-word (or we don’t know from where) selects a jewelry , sends the link to friends or to himself.. Link is reviewed on multiple devices and purchased in about 3-6 months
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This valentine’s Day go for “bespoke ring design”
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Design your own jewelry and provide it a personal touch through online Design it Yourself tools.
Jewelry and engagement rings is one of the fastest in the growing design-it-your space; because it is extremely personal and highly configurable. Jewelry is the perfect fit for an online design tool that lets you mix and match colorful jewels and precious metals.
Each piece that you design is built to order and is likely a one-of-a-kind. Custom jewelry is a great way to express your individuality and style. Thanks to online shops that offer online design tools, you can start getting creative right away..
Listed are the top four jewelry, Diamond and color stone portals with intuitive “design it yourself” widgets.
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Design it yourself Tools for ecommerce
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Interactive engagement ring builder for ecommerce jewelry portal
With advent of HTML5 and CSS3; interactive features like “Design –it-yourself “ can be embedded in ecommerce websites. Such widgets have increased conversion rate significantly.
These Custom Design tools are popping up in consumer product portals like apparel, Jewelry, engagement rings, toys and fashion. One can create her bespoke ring design, or customize a toy or get the option of having print of choice on T-shirts...list goes on
What is the size of the design-it-yourself market? Many indicators show growth trends, including a recent Forrester report that finds that “interest in
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